Helping a carbon removal company tap into a new market.

woman walking towards sunset on forest road

Technology that creates a more sustainable world is my favorite kind of tech. Why would you want to create any other kind of technology, would be my question. The challenge remains the same though, to find the right market.

Skytree’s technology finds it origin at the European Space Agency (ESA), giving them the great advantage of having a technology with an impressive track record. However, the challenge was to find the right market for their tech here on earth.

For Skytree I developed a launching strategy for their plant growth application. A carbon removal product designed for urban greenhouses to enhance plant growth. The assignment was to explore and advice on the commercial aspects of this venture, including:

  • How to market the product
  • How to brand and present
  • How (and where) to sell

What are the exact details of the product from a commercial perspective? Where to find the ideal market and what is the market potential? Who is the customer and what are their needs (customer validation study). Leading eventually to the launching strategy.

Key factor in this assignment was the combination of telling the (commercial) story and initiating and building customer relations. Communication services are for a large part about making connections and building meaningful relationships.

skytree logo

Skytree is a carbon removal company. Their technology revolves around scalable, carbon removal products that increase power efficiency whilst improving air quality. Their units have a wide range of applications: from improving plant growth to fuel synthesis and air purification.

There are still so many innovation stories to be told!

Do you want the story of your technology to be next? Get in touch by filling in the form below and book your first appointment for free.

Communication strategy: CO2 neutral road building

The beauty of sustainability is that it can be applied anywhere and everywhere. So when I was asked to create content about CO2 neutral road building and sustainable pavement, I was exited at once! The mere fact that a heavy industry such as road building (asphalt) is contributing to sustainablility is very inspiring.

For Provincie Zuid-Holland and Boskalis Nederland I created a series of content to promote and explain a new road building innovation: sustainable pavement.

Video language: Dutch

This video shows in just a few clips what the sustainable pavement innovation is all about and how it is applied to roads in the Netherlands. This video was created in collaboration with Donkergroen Creators and Haags Productiebedrijf.

road building site
bron: bereikbaarhaaglanden.nl

As communication advisor I had the pleasure to tell the story of sustainable road construction. Besides video production, where I wrote the script and directed, I created a lot of copy and visuals. And an instagram story series.

What surprises me often with assignments like these, is that the innovator, in this case Boskalis, is very modest about their technology. No wonder, to them this is business as usual. But for their audience it a fascinating story. To learn how they innovate their product and make it more sustainable. To see the inside of their Innovation Lab and to actually see how asphalt is being made.

There are still so many innovation stories to be told!

Do you want the story of your technology to be next? Get in touch by filling in the form below and book your first appointment for free.