How to get started on your business?

Quote: from idea to reality, that's what it's all about

As was published in an entrepreneurship series for Future Females in 2018.

If you are asking yourself this question, I can tell you that you have already done so. Something has caught your attention and you can’t let it go. When you think about it, you feel butterflies in your stomach. You can imagine your future self running a successful business around just that. In other words, if you’re wondering how, that means you’ve already decided to start that business. Good for you!

Quote: from idea to reality, that's what it's all about

“From idea to reality, that’s what it’s all about” is something I live by. Those words are on my company website and on my office wall, and every time I read them, I get excited. When you start with an idea in your head, you begin to explore and expand. Slowly you start to fill in the details, you find people to create something with, and before you know it, the idea starts to manifest. That journey of making something, creating something, is exhilarating. And I think I speak for a lot of people when I say that this is what life is all about.

I love it so much that I started my own business to do just that! I help environmental entrepreneurs and cleantech companies bring their ideas to life. I’ve had this wonderful experience with so many clients now, but it never gets old. The journey is never the same and the learning never stops. When you start your business, you will soon learn that it is a continuous journey of learning, growing, meeting new people, frustration, failure and success (not necessarily in that order). Every step you take will prove to be important. And while it may not always seem like it, all steps are in the forward direction, I promise.

Becoming an entrepreneur is in large part about willingness. Remember, you’ve already decided to start your business. That means you’re ready to get started. Now take further steps and maintain that readiness. When you start a business, you will be faced with so many things that you cannot possibly anticipate. Don’t shut down or give up when things get tough. Because I can tell you upfront that it’s going to be tough. The key is to be willing to face all of these things with an open mind, an open heart, and open arms when they arise. Be willing to learn and allow for personal growth.

Insecurities


In the beginning, you may experience a lot of uncertainties. You’re still working on your business concept. You’re trying to narrow it down, doing research, looking for feedback from your peers. But you don’t seem to be getting anywhere, maybe you feel like you’re drifting away from your original idea thanks to all the well-intentioned advice you’ve been getting.

It’s important to do your homework, know your market and have a good pitch. That said, I would say this is the next phase for your business. Decide on your idea first, be confident, and then I’ll move on to the next phase. This second phase is not meant to verify your idea. It’s meant to grow it.

Or you’re stuck because you can’t decide which of your 100 ideas to try. Just pick one, really. Starting a business is much less about the idea and much more about the execution. Or in the words of Dell founder Michael Dell, “Ideas are a commodity, their execution is not.” This means that the crucial phase begins after you have decided on your business concept. The next phase, as your concept grows, is much more important.

What these two examples tell you is not to overthink the initial idea. I understand that you want to know if you have a good idea. But you won’t get the answer by analyzing all the industry reports twice or asking everyone you know if they think it’s a good idea. Your answer lies in the unfolding of your business and that requires patience. You just have to start, work hard, and enjoy the ride. At some point, when you know whether your idea was good or not: you either have a successful business or a great story to tell. There is no losing in this game.

One more thing about choosing your business: passion. Probably the most overheard word in business articles, I know. But you need to realize that your business becomes your life – or vice versa. It’s best to choose an industry, service or product that really speaks to you.

Structure – Structure – Structure

We’ve established that you’ve already started your business. You’ve been wondering how to get started, but it’s clear that you’ve already taken some very crucial first steps by sifting through all the initial choices and deciding on your idea with great excitement and zeal. However, you feel like your business is still an idea and you’re just now getting started. Get out of your head and into the real world.

At Minimal Mass, we collaborate to develop new business concepts that contribute to Green Economy and provide education and inspiration for environmental entrepreneurship in our online communities. Basically, I help entrepreneurs build structures. We create a roadmap or recipe for them to follow. Depending on the stage and need of their business, we start with either structuring their idea, expanding their business strategy, or developing a fertile atmosphere of mentors, partners, customers. And from there, we know what steps to take on the way to the envisioned goal.

Setting up a structure like this makes your idea manageable and helps you move from idea to action. You know what things you need to do, what people you need to contact, etc. Basically, you translate your idea into an action plan.

This plan is never set in stone, and you will constantly be working on the plan as you work on your business. Pivot, pivot, pivot. And the more experience you have, the easier it gets. What really helps is to be flexible. Don’t get stuck in one direction or get too frustrated. Just switch around and keep going. Try something and if it doesn’t work, try something else. Remember you don’t know everything, you learn along the way.

Business bliss

Too much thinking can slow you down. Get into action mode. Get moving. Certainly it will not be a straight line you will be on. You will run into dead ends, take detours. Trust that this is all part of it. You don’t need to survey the whole journey. Just start taking steps. You will get there. And enjoy moving towards your goals. The true bliss of business is between your idea and the mega-success you want to make of it. Be there when it starts.

If you have your heart set on Green Economy, feel free to contact me directly or via Future Females if you need help implementing turning your idea into reality.

Marleen Mulder asking: who's supporting you on your entrepreneurial journey?

Keep Moving 1:1 accountability sessions for entrepreneurs

Personal branding: a deep dive

Be your own greatest USP

3 steps to build your most powerful personal brand 

As was published in an entrepreneurship series for Future Females in 2018.

Let me start by saying I’m not writing as expert in this post. Future Females announced this theme and I thought: … [nothing]. Don’t get me wrong, I do think personal branding is very important. When I look at myself I’m right in the middle, still figuring it out. So for this blog post I’m taking a deep breath – diving into the subject with an open mind – sharing my findings here with you. Ultimately leaving you with a 3-steps guideline. Hoping it will help you and me both to build our most powerful personal brand. 

Some first thoughts that come to mind: who do I know that embodies personal branding? How does this theme relate to last month’s theme of self-love? And oh yes, confidence. You’d definitely need to bring that when working on personal branding. Okay let’s go!

Personal branding heroes

A great way to get your personal branding right is to look for heroes. Real life examples, or even fictive ones if you like. Last year Forbes featured an article calling superheroes “the ultimate brands”. Superheroes teach us the importance of having a purpose and finding your superpower. Also you need to consider aspects like consistency, continuous improvement of your skills and networking. Read this great piece at Forbes.com

Jeff Bezos, founder & ceo of Amazon.com says: “branding is what people say about you when you are not in the room”. So how do you know…? Kidding. You can actually know. And you control this more than you might think. Ask yourself what did you leave them with? How did you look? How did you speak? How did you make people feel? All these things you control. Sure there are always people who like you and people who don’t. Not everyone is going to be your customer, your fan or your friend. That’s (hopefully) not the goal here. The goal is to bring across you. Your personal brand. 

We should pay close attention to the way we engage with people in all facets (our words, energy, appearance) and make sure it is always true to you. This brings me to the next buzzword you find when reading up on personal branding: authenticity. I believe authenticity is key in every part of your life. If something or someone is not authentic, then what do you have? Be real, it definitely lasts longer. Or in the words of one of one of my personal branding heroes Chris Haroun: “be long term focussed” And he likes to quote Warren Buffet: “the longer the view, the wiser the intention”. This applies very much to building your brand I believe. Because you need authenticity and a long term focus to build trusting relationship with your customers, followers, community, etc. 

Joel Peterson, chairman at Jet Blue Airlines wrote a very personal and helpful article about personal branding and how to become aware of how others perceive you. He did a great experiment where he would see himself through the eyes of his kids and this in turn opened up his eyes and eventually changed him (and with it his personal brand). “He drives a grey car, has grey suits and his hair is getting grey, he must see the world as grey. My brand – at least for my kids – was boring, conservative, predictable, and all business.” He had no idea this was part of his personal brand, and he realized it did not at all reflect his personality.

Peterson agrees, if you want to make it in business, you have got to be authentic. Your personal brand has to really reflect who you are in order to be successful. “A great, caring and competent brand requires you to become a great, caring and competent human being”. 

My personal absolute favorite branding hero is a woman who embodies all the above. She comes across as totally real and completely herself on camera. I’m talking about Adriene Mishler of the youtube channel Yoga With Adriene. Big big Youtube hit, with currently 3.2 million subscribers (that was 2018, in 2021 counting 9.79 million). Already in 2015 “Yoga with Adriene” was most googled in the category workout. She is one of the best in what she does, by being who she is. What she adds with her personality to her work is what makes her so great. She is her greatest USP (Unique Selling Point). That must be the ultimate personal branding result. Read the latest interview with Adriene on Mashable

Personal branding & self-love

I promised a deep dive, so brace yourself. It seems personal branding is all about going inward before presenting yourself to the world. To define your personal brand you first have to define yourself. What makes you you? What is your superpower? And what is your purpose? What do you add to the table that is completely and uniquely you that adds to your personal USP? 

And here I thought I was going to write about marketing, social media, appearance. Sure that is part of the outings of personal branding, but at a much later stage. I don’t think the word count of this blog is going to allow me to get there. If you are building a strong personal brand, before you can start communicating, you first need to start a real conversation with yourself. Go inward.

Last month’s theme was on self-love. In order to be successful, to be happy, to be unique, to be balanced, you first start with a lavish dose of self-love. It will allow you to trust who you are, and what you’ve got. And from this trust comes the much desired confidence you need to go outward. To present yourself in a consistent way. To take on any competition. And to deal with the critique and setbacks you will face. You got this now. Because you have your own back. You love yourself, not matter what.  

3-step guide

This quick deep dive has turned out to be a real treasure dive! We’ve already discovered so many gems (12) that can help us build our personal brand:

PURPOSE · SUPERPOWER · CONSISTENCY · CONTINUOUS IMPROVEMENT · NETWORKING · TRUE SELF · AUTHENTICITY · LONG TERM FOCUS · BE YOUR OWN USP · GO INWARD · SELF LOVE · CONFIDENCE

The quotes and articles I shared and the 12 buzzwords can guide you towards your personal brand. To help you do this I’ve put the 12 gems into a beautiful 3-piece gemstone jewelry set for you to wear at any occasion =) It sums up the article nicely and it can help you define your truest most powerful personal brand.

3 steps to build your most powerful personal brand: 

1. Love yourself to bits: get to know yourself, trust your inner-self and be confident

2. Follow your nature: be authentic and be your true self when you engage with others

3. Be your own greatest USP: whatever your trade is, your skill or service you provide, make sure the YOU shines through in everything you do

Marleen Mulder asking: who's supporting you on your entrepreneurial journey?

Keep Moving 1:1 accountability sessions for entrepreneurs

5 musts for a balanced (business) life: It’s all about the positive vibes

jeans with quote 'put your positive pants on'

As was published in an entrepreneurship series for Future Females in 2018.

For me the journey of becoming an entrepreneur has been about personal growth. About getting to know and appreciate myself. Talents and limitations included. It has taught me that the driving force of your newborn company is you. It is the embodiment of your vision for the future. But it is also a reflexion of the energy, thoughts and mindset that you put into it. 

Entrepreneurs need a positive mindset to drive their business forward. Positivity creates opportunity, creativity and ultimately helps you reach your goals. Yet along with entrepreneurship also comes a lot of stress and anxiety. Relating to failures, to the unknown path you are following, or the pace of growth that you don’t always control. How to keep this vital positive mindset when at the same time you’re dealing with lots of stress and setbacks?

This quote explains Elon Musk’s take on entrepreneurship. I wrote this quote on a post-it at quite an early stage of setting up my business and it’s still hanging in my office today. I quickly discovered that for me talking about my company’s challenges and my personal limits really helped me to understand and to learn. However most of my (non-entrepreneurial) friends did not know how to respond or worse yet, they would get worried about me, and start doubting my decision to start this company in the first place. And that was not helping me at all. 

So I started looking for other ways to help me clear my mind and keep a positive attitude when things would get tough or when I would start to doubt my decisions. This lead to the 5 musts for a balanced (business) life.

Why is positivity so important for business?

Who are your business-heroes? And do you know any or their famous business quotes? Do they help you get motivated? Of course they do. Business quotes are all about positivity, they are motivational and you need that! 

Positive thinking is often related to meditation and a more spiritual attitude towards life. That’s great for some, but not convincing for everyone. Lately though more and more research is being done about the science of positive thinking. In this article James Clear explains how our brain is wired to turn positive thoughts and emotions into new skills to help you succeed. 

Moments of happiness are also critical for opening your mind to explore and build the skills that become so valuable in other areas of your life. [..] Periods of positive emotion and unhindered exploration are when you see the possibilities for how your past experiences fit into your future life, when you begin to develop skills that blossom into useful talents later on, and when you spark the urge for further exploration and adventure. To put it simply: Seek joy, play often, and pursue adventure. Your brain will do the rest.

That gives me hope. We just relax, have fun and the rest will happen. However for most people a positive state of mind is not easy to get to and to stay in, and it requires hard work. We often find ourselves worrying, and that is so much easier than staying positive all the time. A positive mind takes practice, but it is totally worth it. 

Nurture positivity and a relaxed mind

Whether you adhere to the practice of yoga and meditation or you are more of a science cookie, we all need positivity to thrive in business and in life. It would be very impressive to aspire to be 100% positive all the time. But more realistically just know that not everything will go as you thought it would. You will feel stress, and sometimes a lot. And you will make mistakes and be uncomfortable with that. It’s a given. 

The practice of positive will help you to keep going, to keep motivated and ultimately to turn these negatives into positives; into learnings and into personal growth. The key is to find your balance and to always be able to return to a peaceful mind and positive attitude.

Here are the 5 musts for a balanced (business) life that will help you nurture a relaxed mind and positive vibes.

  1. Go outside, into nature

Feeling tired, feeling exhausted? Then push yourself to go outside and tap into some outdoor energy. Fresh air, birds singing, the smell of fall leaves, sun on your skin. Humans need this. A daily walk outside can help you relieve stress and it’s great for your body as well. A great commercial (unfortunately in Dutch) explains that some people are real outdoor types, but none of us are made to be indoor all the time.

  1. Meet people, new ones and old ones

Engaging with others helps us grow. We need fresh perspectives and we need social interaction. We grow by lifting up others and by making an impact on other people’s lives. One of my favorite quotes comes from the Holstee manifesto: “Life is about the people you meet and the things you create with them”. Working together, achieving together and celebrating together with the people that you surround yourself with is so important. Invest in your relationships and be open to meet new people.

  1. Exercise

In order to control and to rest your thinking mind you need to tend to your physical body. Regular exercise will give you: dopamine (feeling happy), stress release, fresh energy, confidence, anti-anxiety and a good night sleep. I’m not kidding. It is tough to get up and to start your exercise, but you’ll get so much out of it. Totally worth your while. Continue reading: “6 reasons why exercise makes you happy” by Krista Stryker.

  1. Practice to clear your mind

For some this will be one of the above. For many people it is playing or enjoying music. Most important is that you find what helps you clear your mind. Ask yourself: have you ever experienced not having any thoughts in your head? How did that feel? Or if you haven’t, what would help you get there? For me it is when I’m horse riding, running or doing yoga. For the entire hour I’m not thinking about anything except being in that moment. And afterwards I am totally recharged. Explore what clears your mind and do that as often as you can. 

  1. Do more or what lights your soul on fire

This brings me to the final must, diving in just a little deeper. At the core of your happiness, your positive attitude towards life and your peaceful mind lies the thing that makes you tick. It’s unique to you and very personal. But every time you think about it, or practice it, you feel invincible and full of love. Let this be your guide in life. 

And if you don’t know what it is yet, start to explore, it’s fun! No need to go out too far, because the answer is probably right in front of you. It’s the things you do already. The things that your are concerned about the most. The things you do so well, effortlessly. The things that light your soul on fire.

Photo of Marleen with text 'who's supporting you on your entrepreneurial journey?'

Keep Moving 1:1 accountability sessions for entrepreneurs

Inspired employees: how to engage staff with the founders’ inspiring initial vision?

City skyline with quote 'wake up and smell the inspiration'

When you start a company alone or with a small team, the ambition you have and the vision that drives you is quite clear. But what happens when your company has passed start-up phase and you grow faster every year, with more and more staff joining the team? Does your company still run on inspired employees?

Does the team know your vision? That thing that makes you work tirelessly on your goals and so proud of the accomplishments you’ve made so far? And do you know what makes your staff work tirelessly and what makes them proud looking back on the years they’ve worked for you?

It’s time to ask yourself if your initial vision is still accurate? To what extent do you communicate your vision to your staff? And have you shown enough interest in their vision? What effect has an inspiring business vision on internal operations and ultimately on performance? Let’s explore this together.

You might not be the Steve Jobs kind of inspirator. You are not the type of guy or girl who likes to stand in front of your staff to give a speech on freedom, co-creation or some other philosophical theme or personal anecdote just to inspire.

You might even refrain from much staff interaction at all, because you hired people to do that for you, managers. Yet what drives your business? What drives the people that work for you? The people that your people hire, based on what shared passion are they inclined to work for your company?

It could be that it’s about the job they get to fulfill. They love their field and at your business they get the chance to further develop their skills and do what they love doing the most. And/or you offer great salaries and other benefits, so they love working for that.

But for a lot of people [generations x-y-z] working is about more than practicing their trade, developing skills and earning a decent living. It is about contributing and being part of something bigger than yourself. About connection to a bigger goal and connecting to the people they work with and for. They want to feel and contribute to the energy that flows through the organization and feel excited about team efforts.

Many employees [across industries and company size and structures: in commercial, impact or public organizations] choose to work for a company not only for the job, but for the vision of the leaders on the world or the company’s work field. You can have your marketing team or an external branding company present the most inspiring campaign and company website to attract employees. But once they are in, do they get to experience and share passion one-on-one with each other and with the company’s founder?

The interaction of performance and inspiration

Harvard Business Review has published several studies on business leadership and inspiration and conclude that inspiration among employees is key to business performance. “When employees aren’t just engaged, but inspired, that’s when organizations see real breakthroughs. Inspired employees are themselves far more productive and, in turn, inspire those around them to strive for greater heights”.

Inspiration seems to have a snowball effect on individuals and those they interact with. Being inspired enhances productivity and joy, that can in turn inspire the next one and the next. A steady flow of inspiration into your organization could be a simple investment, with a lot of output and spill off effects to enhance business performance.

One other important observation by the Harvard Business School is that inspiration and performance not only affect each other linearly, performance by example is a necessary form of leadership to bring inspiration across. “Those who focus only on inspiration may find that they motivate the troops but are undermined by mediocre outcomes. Instead, inspiring leaders are those who use their unique combination of strengths to motivate individuals and teams to take on bold missions – and hold them accountable for results”.

Bringing across inspiration onto your employees thus entails much more than standing up on a stage every now and then and speech. You need to lead by example. By excelling in what you do in the business. This way you not only motivate, but invite your employees to join you in the success.

Live it, be it, do it

If you want to inspire your employees, you need to know what inspires them. It all begins with your people. If you’ve decided that you want your employees to be inspired you need to first make a connection. You do this by starting to talk and getting to know your employees.

There might be too many employees and too little time to have an in depth conversation with each and everyone, but you can make it a regular habit in your week to engage with employees, by talking about passion. Share yours and ask what drives them in their job and in this company.

From these conversations you will learn a lot. You will learn about the things that are in place, that positively affect your employees. You will also learn what things are missing or what things you do feel, but they don’t experience in the same way.

Also the effort you make by having these conversations on a regular basis, the interest you show and time you take to talk about these subjects, will already have a positive impact your employees.

You start to notice a form of attention and human connections on a deeper level than planning and performance. And you could decide to incorporate this throughout the business. But remember it all starts with you. Show your support by example, not just talk. If you are serious about motivating your staff to achieve great things, you need to be in it yourself first. From there you can delegate your management to implement it in a more structural way.

Ultimately you can develop a roadmap to implement continuous flows of inspiration into you business and integrate it into the company culture. Perhaps you haven’t yet defined your company culture. Then this is a great way to start building from a strong, ambitious and positive place. If you did already have a clear company culture (meaning you actively communicatie about it), you can review and see how inspired action and team motivation could become part of the very core of your operation.

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Inspiration is such an import part of life and business. Inspiration makes you move, creates new ventures and helps you to keep going when things get tough. By running an inspired business, you create stories that inspire others to get started or keep going.

The supply of inspiration is endless, you just need to tap into it. Minimal Mass gathers inspiring stories on business and environmental awareness. Check our stories online and share your story with us.

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Environmental Entrepreneurship Explained

forest and sunlight with quote 'may the forest be with you'

Many articles have been written about entrepreneurship. About success formulas and the importance to allow yourself to fail and grow. You can sign up for tons of courses, incubator programs, mentoring opportunities and get support from business coaches. Startup ecosystems have taken root all over the world. Established businesses and governments are taking a major interest too, adopting startup mindsets or inspiration for their own organizations. Entrepreneurship and its ‘how to’ has become booming business. It’s hot. Everyone is invited and tickled to consider becoming an entrepreneur and the good life of freedom that is promised with it.

 

You can start a business in anything. You can develop an app, open a shop (online or offline), brand yourself and start vlogging, or continue the service you provide in your job and start freelancing. Some people decide to start a business because they want their life to be more meaningful. Because they want to realize or change something in the world that is very close to their hearts. They start a business to develop, fund and implement solutions to social, cultural, or environmental issues. I’m talking about social entrepreneurship: “the art of simultaneously pursuing both a financial and a social return on investment (the double bottom line)” pbs.org.

 

From this inspiring category of business I want to focus on environmental entrepreneurship specifically. How do you build a business that is commercially successful and has a positive impact on the environment as well? Or how to create environmental impact while at the same time be profit driven? As an (aspiring) entrepreneur you have the ambition to make sales, yet at the same time your goal is to have a positive effect on the climate. Both your goals are equally important to you, and define the identity of your company. How do you succeed in both your goals? Since I’ve been working on this theme a lot, I decided it would be good to write a short article about it.  

 

What is Environmental Entrepreneurship?

 

There is not (yet) so much information available about Environmental Entrepreneurship. If you want a definition, I find the one from the Oxford handbook of business and the natural environment very simple and clear. – Environmental Entrepreneurs are individuals who create new, often for-profit, ventures that help address environmental challenges. The definition is wide enough to include a range of businesses from all industries, appling different business models. Yet it is also inclusive enough to state the bare essentials: creating, profit, environmental challenges.

 

Though it is important to find a theoretical common ground here, especially since the term is not yet too familiar to the masses, theory is always best explained by examples. Moving on now to a more practical approach. The environmental enterprises we work with are focussed around four main activities:

 

  1. Problems to solve
  2. Technologies to apply
  3. Communities to engage
  4. Money to make

All environmental enterprises operate in the green economy. Not all of them however, are technology driven. We also work with product or service oriented environmental enterprises. Yet they all at least incorporate A,C en D in their business models.

 

A. It starts with a question

Regardless of the business you set out to start, profit driven, impact or no impact, environmental objectives or not, they all start with a problem to solve. It could be just a simples question where there is not yet an answer for. A small gap in the range of products that is available to us that can make a big impact on people’s daily lives. How do you keep paper together, without damaging the document? In 1867 this question lead to the invention of the paperclip that you can now find in every draw of every desk worldwide.

 

B. Tech for green

The most common approach to answer our business, life or societal questions is through science and technology. Same goes for environmental challenges. Engineers are at the core of developing technologies to apply that take into account or even support the environment. The renewable energy industry is a leading example when it comes to tech for green applications. Continuously trying to enhance energy efficiency and reducing CO2 emissions.

 

C. Power of the masses

Community building is a key element of today’s business. When you start a company in the environmental space you also have a community to engage with your activities. The building of a business community exceeds clientele only. Of course you do want to engage your customers continuously. Yet you also want to nurture a wider audience to bring your company’s impact and mission across to.

 

D. More profit more impact

One of the biggest business myths when it comes to social or environmental entrepreneurship is that impact can not go along with profit or vice versa. In our latest masterclass we try to break this myth once and for all. Simply because of the fact that the more profit you make, the more impact you can make too. Environmental entrepreneurs have money to make and lots of it to accomplish both their commercial and their impact goals.

 

Adopted into mature business

Environmental Entrepreneurship can also be integrated in “regular” enterprises, when mature businesses start to shift towards more eco-conscious operations. Adopting environmental entrepreneurship “from the inside-out” is can be a much easier and a much faster way to shift the paradigm.

 

Existing, mature businesses have the advantage of already having achieved a steady operation. They’ve booked their successes and learned their beginner’s lessons. They have matured and have the capacity and the funds to extend to other aspects of entrepreneurship. Environmental Entrepreneurship could be a natural step and an interesting challenge to enhance customer and employee engagement.

 

Also a mature company can start with the smallest of steps, measure the effects and continue to expand their environmental ambitions one by one. For example they can start with their office operation. Usage of paper in the office or recycling in general. Next they could reconsider their logistics or purchasing behaviour. These are relative small steps to start off with, making a real impact and appealing message to consumer and staff, before even having to make big changes in the business operation, keeping risks low in this regard.

 

Mature businesses can work out a multiple year strategy toward an environmental business goal (zero waste, climate neutral, etc.) without jeopardizing cash flow, and better yet, continue their growth to continue their journey toward environmental impact slowly but steady.  

 

Inspirational stories

The best way I know to describe environmental entrepreneurship is by sharing examples of entrepreneurs and businesses. Not only to make the definition come alive, but also to inspire and to educate. If you are looking to learn how to be an environmental entrepreneur: look for heroes. Let their stories inspire and teach you how to and how not to.

 

In the next series of Minimal Mass blog posts we will share specific stories to get you started. Each post will be focussed on a different industry. We go from transport to electronics, from food to fashion. Every issue will explain environmental entrepreneurship from an industry perspective, sharing examples and introducing you to the environmental entrepreneurship leaders of this time.

 

Strive not to be a success but rather to be of value

 

Join us

The question how to be a successful commercially and environmentally is one of many answers. And by working on this question you can start answering it. By starting a conversation, by learning from experience (your own and other’s). By sharing as many stories to inspire and ignite as much environmental entrepreneurship as possible.

 

Join our quest to answer what it takes to be an environmental entrepreneur through our social channels or join in one of the Minimal Mass communities.

 

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